In 2012, Goobjoog Media Group (GMG) was born out of a bold vision: to become Somalia’s leading media powerhouse, one that not only informs but also empowers and unites. At a time when credible journalism was scarce, we set out with a mission to fill the gap by delivering balanced, in-depth reporting that serves as a catalyst for positive change.

We started modestly, launching Goobjoog News, a pioneering online news platform in both Somali and English, alongside Goobjoog FM, a radio station dedicated to “edutainment,” a blend of education, entertainment, and critical news aimed at fostering informed social engagement. From day one, we were committed to a stable and prosperous Somalia, using media as a tool to bridge divides and spark meaningful conversations.