Our Solutions

Goobjoog Media Group provides a range of solutions that blend storytelling, advocacy, public engagement, and digital innovation.

Media Services

Great storytelling influences decisions and inspires action. At GMG, we create powerful visual content: videos, documentaries, photos, and designs, that brings every story to life. Whether for branding, advertising, or social campaigns, we deliver creativity with purpose. Our in-house team transforms ideas into engaging narratives that elevate your message. From concept to screen, our visuals are crafted to resonate with impact. Every detail matters, because your story deserves to be seen, remembered, and shared with authenticity and clarity across all platforms.

Communications & PR

Strategic communication builds trust, drives engagement, and elevates reputations. We help brands and institutions craft powerful messages, manage crises, and shape public narratives that stick. From media planning to reputation management, we guide clients through today’s complex media landscape. Our campaigns inform, influence, and inspire, ensuring our partners remain visible and credible. Whether launching a new initiative or navigating public scrutiny, our team equips you with the tools and strategy needed to communicate effectively, consistently, and with purpose.

Advocacy & Outreach

Stories spark movements and our work turns narratives into action. We design outreach campaigns that raise awareness, build coalitions, and influence policy on urgent issues like peacebuilding, human rights, and gender equity. Partnering with NGOs, governments, and communities, we ensure marginalized voices are heard. From anti-extremism messaging to civic engagement, our campaigns are rooted in evidence and empathy. We do not simply tell stories, we build platforms that unite people around shared goals and inspire them to drive real change.

Media Monitoring & Advisory

Understanding how narratives evolve is crucial in a fast-paced world. Our media monitoring and advisory services track sentiment, detect trends, and deliver actionable insights across platforms. For businesses, governments, or NGOs, we provide real-time intelligence that empowers better decisions. Whether managing a crisis or launching a campaign, we help shape, not just follow, public discourse. With sharp analysis and tailored recommendations, our services help you stay informed, proactive, and in control of how your organization is seen and heard.

Media Training & Capacity Building

Empowering journalists strengthens democracy. Through Goobjoog Media Academy, we train aspiring and working journalists in ethical reporting, investigative skills, and digital storytelling. Our programs blend theory with practice, preparing participants to lead in a rapidly evolving media landscape. With expert mentors and state-of-the-art tools, we foster a new generation of responsible communicators. From newsroom essentials to high-stakes reporting, we equip Somali media professionals with the knowledge and integrity needed to uphold journalism’s public service role with excellence.

Radio & TV Commercials

We produce radio and TV commercials that do more than promote, they connect. Blending storytelling, creativity, and technical excellence, our commercials cut through noise to deliver your message with power. From script to screen, we handle every step to ensure a seamless, high-quality product. Whether driving awareness for businesses, NGOs, or public causes, our spots spark attention and action. Designed for emotional impact and brand recall, we help you turn airtime into meaningful moments that audiences remember.

Media Freedom Advocacy

Media freedom is non-negotiable. At GMG, we champion press rights and defend the independence of journalists across Somalia and beyond. Our advocacy focuses on legal reform, journalist protection, and fighting disinformation. We collaborate with policymakers, academic institutions, and civil society to safeguard the integrity of the media. Beyond reporting, we mobilize support for transparency, accountability, and public access to information. Through campaigns, coalitions, and capacity building, we work to ensure a media environment where truth, not fear, shapes the narrative.

Digital Innovation & Content Platforms

In a connected world, how stories are delivered matters as much as the stories themselves. We build digital platforms that amplify content, enhance engagement, and broaden access, from mobile-first websites and streaming channels to social media ecosystems and interactive apps. Our tech-driven solutions ensure that public service media meets modern audiences where they are. With analytics, UX design, and platform strategy, we help partners digitize their mission, strengthen outreach, and create content experiences that are timely, accessible, and user-centered.